To our valued customers,
November 25, 2012
In recent weeks we have discovered new information about our rose oil. After several inquiries from us, our supplier advised that the species used for the rose oil we carry was Rosa centifolia, instead of Rosa damascene. We apologize sincerely for this inaccuracy. It is our policy to be precise in labeling our oils. We have put in place new procedures to insure this does not happen again.
With this new information, we re-evaluated the Rosa centifolia oil against many other sources of both Rosa damascena and Rosa centifolia oils. We found that after testing on both aroma and purity, the oil our supplier had been providing to us—despite the inaccurate species information—was actually the best rose oil we could find. We are correcting our labels so the species is now accurate. We feel the rose oil used in our Rose 20 product is the highest quality and still is a reasonable price.
We have learned a great deal, both from our customers and from various suppliers, as we have further investigated the rose oil market. We discovered that we must be more careful working with suppliers because pure rose oil—due to its extremely high cost—like lavender—is often adulterated. Incorrect species, such as palmarosa and rosewood, are sometimes used to extend and adulterate pure rose oil.
Higher quality rose oil is partially solid at room temperature, due to waxes and resins present in the pure oil. We warm the pure oil to a liquid state and dilute it with certified organic jojoba oil to create Rose 20. This dilution keeps the oil in liquid form at room temperature (for ease of use) and also softens the very intense Rose aroma making it more pleasant and not as sharp. It is common to find rose oil labeled as 100% pure that does not solidify even at temperatures below 60 degrees Fahrenheit, suggesting the oil contains some form of impurity or dilution.
There are two primary species from which rose oil is distilled. The most well known and most talked about species is Rosa damascena (Damask or Turkish Rose), which is grown in many parts of Eastern Europe, but primarily in Bulgaria. The second species commonly distilled—and the species we supply—is known as Rosa centifolia (Moroccan or Provence Rose), which was developed during the middle ages by Dutch rose distillers, and grown mostly in France and Morroco. While both species have identical therapeutic properties, the centifolia species has a lighter, more pleasant aroma and was once used heavily in the French perfume industry. The damascena species has become so well publicized in recent years that there has been more frequent adulteration and dilution of that oil, including the shipments coming from Bulgaria.
There are some additional rose species/hybrids grown for oil distillation, including Rosa gallica and Rosa indica. Growers and distillers of rose oil are constantly creating new hybrid species that will produce more blossoms and generate higher volumes of oil. As with any natural plant product, rose oil will have subtle variations from season to season, from one climate to another, and even from one farm to another.
In the perfume industry, natural rose oil has now been completely replaced by synthetic rose substitutes. One industry source recently estimated that synthetic rose oil is found in nearly 50% of all men’s fragrances and nearly 100% of all women’s fragrances.
With the rapidly increasing demand for this extremely expensive oil, we have tried to select the highest quality rose oil for the most reasonable price. This is a difficult balance. After testing four different rose oils from 3 different suppliers, we have made the decision to continue with the more delicate oil from the Rosa centifolia species in our Rose 20 blend. There are several reasons for this change:
1. The therapeutic properties of centifolia oil and damascena oil are virtually identical.
2. The centifolia aroma, though very close to the damascena aroma, is more attractive to most people. Some experts say it has a stronger aphrodisiac property.
3. The centifolia oil we have selected is, we believe, of a higher and more consistent quality than with damascena oils.
4. The supply of centifolia oil seems to be more stable than with the damascena oils.
As we continue our quest to supply premium quality essential oils, our priority is always on finding oils that produce therapeutic results. We expect our customers to be able to feel the difference with Aroma Shield essential oils.
We will have new labels for our Rose 20 oil with a few days. Until that time we are temporarily holding Rose 20 shipments so the bottles will be labeled correctly. We apologize for this short delay and appreciate your patience with us.
With our sincere appreciation and best holiday wishes,
Aroma Shield LLC